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zalando.it

Website review zalando.it

 Generated on April 25 2016 18:59 PM

Old statistics? UPDATE !


The score is 47/100

SEO Content

Title

Abbigliamento, scarpe e accessori alla moda online | Scoprili su Zalando



Length : 72

Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description

Spedizione e reso gratuiti | Scopri l'incredibile offerta di Zalando | Collezioni per uomo, donna e bambini!



Length : 113

Great, your meta description contains between 70 and 160 characters.
Keywords

scarpe, abbigliamento, accessori, zalando



Good, your page contains meta keywords.
Og Meta Properties This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
H1 H2 H3 H4 H5 H6
5 5 4 1 7 0
  • [H1] Seleziona una categoria
  • [H1] Donna
  • [H1] Uomo
  • [H1] Bambini
  • [H1] Scegli Zalando: scarpe, accessori e abbigliamento dei marchi più prestigiosi busseranno direttamente alla tua porta!
  • [H2] Un'esperienza d'acquisto rilassante: lo shopping e i servizi di Zalando!
  • [H2] Hai mai dato un'occhiata al nostro ABC della moda?
  • [H2] Non solo fashion: vivi a pieno anche lo sport e la tua casa grazie alle migliori proposte di Zalando!
  • [H2] Lasciati conquistare dalla magia dello shopping online: solo con Zalando avrai l'opportunità di visitare più di mille negozi direttamente da casa tua!
  • [H2] ¡Visita Zalando España!
  • [H3] Brands preferiti
  • [H3] A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
  • [H3] {{data.recoHeadline}}
  • [H3] Hai dimenticato la password?
  • [H4] Accedi
  • [H5] Newsletter Zalando
  • [H5] Modalità di pagamento
  • [H5] Spedito da
  • [H5] Zalando International
  • [H5] Codice acquisto!
  • [H5] Sicurezza Certificata
  • [H5] Zalando Apps
Images We found 17 images on this web page.

6 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 3%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash Perfect, no Flash content has been detected on this page.
Iframe Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
URL Rewrite Good. Your links looks friendly!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 140 links including 0 link(s) to files



Anchor Type Juice
cookies Internal Passing Juice
Nuovo cliente? Registrati ora. Internal Passing Juice
I miei ordini Internal Passing Juice
Effettua un reso Internal Passing Juice
Chiedi aiuto Internal Passing Juice
h Internal Passing Juice
Donna Internal Passing Juice
Uomo Internal Passing Juice
Bambini Internal Passing Juice
Brands preferiti Internal Passing Juice
A Internal Passing Juice
B Internal Passing Juice
C Internal Passing Juice
D Internal Passing Juice
E Internal Passing Juice
F Internal Passing Juice
G Internal Passing Juice
H Internal Passing Juice
I Internal Passing Juice
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K Internal Passing Juice
L Internal Passing Juice
M Internal Passing Juice
N Internal Passing Juice
O Internal Passing Juice
P Internal Passing Juice
Q Internal Passing Juice
R Internal Passing Juice
S Internal Passing Juice
T Internal Passing Juice
U Internal Passing Juice
V Internal Passing Juice
W Internal Passing Juice
X Internal Passing Juice
Y Internal Passing Juice
Z Internal Passing Juice
- External Passing Juice
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- External Passing Juice
- External Passing Juice
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- External Passing Juice
- External Passing Juice
- External Passing Juice
Chi siamo Internal Passing Juice
Sito aziendale External Passing Juice
Offerte di lavoro Internal Passing Juice
Stampa Internal Passing Juice
Informazioni legali Internal Passing Juice
Informativa sulla privacy Internal Passing Juice
CGV Internal Passing Juice
Contattaci Internal Passing Juice
Aiuto Internal Passing Juice
Taglie Internal Passing Juice
Programma di affiliazione Internal Passing Juice
Contatto marketing Internal Passing Juice
ABC della moda Internal Passing Juice
Buoni regalo Internal Passing Juice
- Internal Passing Juice
adidas Internal Passing Juice
Antony Morato Internal Passing Juice
Asics Internal Passing Juice
Banana Republic Internal Passing Juice
Benetton Internal Passing Juice
Billabong Internal Passing Juice
Birkenstock Internal Passing Juice
Boggi Internal Passing Juice
Calvin Klein Internal Passing Juice
Camper Internal Passing Juice
Carhartt Internal Passing Juice
Cheap Monday Internal Passing Juice
Clarks Internal Passing Juice
Converse Internal Passing Juice
Crocs Internal Passing Juice
D.A.T.E. Internal Passing Juice
Desigual Internal Passing Juice
Diadora Internal Passing Juice
Diesel Internal Passing Juice
DKNY Internal Passing Juice
Dr. Martens Internal Passing Juice
Esprit Internal Passing Juice
Fornarina Internal Passing Juice
GAP Internal Passing Juice
GAS Internal Passing Juice
Geox Internal Passing Juice
Gola Internal Passing Juice
Guess Internal Passing Juice
Just Cavalli Internal Passing Juice
Kiomi Internal Passing Juice
Kookai Internal Passing Juice
Lacoste Internal Passing Juice
Lee jeans Internal Passing Juice
Levis Internal Passing Juice
Marco Tozzi Internal Passing Juice
Michael Kors Internal Passing Juice
New Balance Internal Passing Juice
Nike Internal Passing Juice
Polo Ralph Lauren Internal Passing Juice
Puma Internal Passing Juice
Ray Ban Internal Passing Juice
Replay Internal Passing Juice
Silvian Heach Internal Passing Juice
Sisley Internal Passing Juice
Topshop Internal Passing Juice
Triumph Internal Passing Juice
Tommy Hilfiger Internal Passing Juice
Under Armour Internal Passing Juice
Vans Internal Passing Juice
Vero Moda Internal Passing Juice
Wrangler Internal Passing Juice
Brand esauriti Internal Passing Juice
Moda rosa quarzo Internal Passing Juice
Moda azzurro serenity Internal Passing Juice
Occhiali da sole Internal Passing Juice
Kimono Internal Passing Juice
Orologi da uomo Internal Passing Juice
Sneakers Internal Passing Juice
Jeans Internal Passing Juice
Gilet Internal Passing Juice
Giubbini Internal Passing Juice
Fuseaux e leggings Internal Passing Juice
Cappelli Internal Passing Juice
T-shirt e top Internal Passing Juice
Abiti da sera Internal Passing Juice
Taglie forti Internal Passing Juice
Bomber donna Internal Passing Juice
Camicie di seta Internal Passing Juice
Giacche college Internal Passing Juice
Abbigliamento premaman Internal Passing Juice
Giacche per bambini Internal Passing Juice
Trench Internal Passing Juice
- Internal Passing Juice
  Internal Passing Juice
Hai dimenticato la password? Internal Passing Juice
Registrati ora Internal Passing Juice

SEO Keywords

Keywords Cloud abbigliamento uomo app accessori zalando bambini moda top donna brand
Keywords Consistency
Keyword Content Title Keywords Description Headings
zalando 7
moda 5
app 4
uomo 4
abbigliamento 4

Usability

Url Domain : zalando.it
Length : 10
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language You have not specified the language. Use this free meta tags generator to declare the intended language of your website.
Dublin Core This page does not take advantage of Dublin Core.

Document

Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 15
Warnings : 57
Email Privacy Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
Deprecated tags Occurrences
<u> 1
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.
Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files (more than 4).
Perfect, your website has few JavaScript files.
Too bad, your website does not take advantage of gzip.

Mobile

Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap Missing

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt http://zalando.it/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights


48 / 100    Speed
  Should Fix:
Avoid landing page redirects
Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

  • http://zalando.it/
  • http://www.zalando.it/
  • https://www.zalando.it/
  • https://m.zalando.it/
Show how to fix
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://a1276.ztat.net/lpo/zalando/1_cro/2015/03-2015/lpo-8353/heart_icon-03.svg (expiration not specified)
  • https://a1276.ztat.net/lpo/zalando/3_edit/_new_face/gender_split/mobile_hp-generic_kids_2.jpg (expiration not specified)
  • https://a1276.ztat.net/lpo/zalando/3_edit/_new_face/gender_split/mobile_hp-generic_men_2.jpg (expiration not specified)
  • https://a1276.ztat.net/lpo/zalando/3_edit/_new_face/gender_split/mobile_hp-generic_women_2.jpg (expiration not specified)
  • https://cdn.adtriba.com/v1/adtriba.js (expiration not specified)
  • https://secure-i1.ztat.net//recom/ON/32/1D/0S/KK/11/ON321D0SK-K11@11.jpg (expiration not specified)
  • https://secure-i2.ztat.net//recom/ON/32/1I/0K/3J/11/ON321I0K3-J11@12.jpg (expiration not specified)
  • https://secure-i3.ztat.net//recom/ON/32/1D/0S/KJ/11/ON321D0SK-J11@13.jpg (expiration not specified)
  • https://secure-i4.ztat.net//recom/HI/12/2O/03/TK/11/HI122O03T-K11@12.jpg (expiration not specified)
  • https://secure-i4.ztat.net//recom/HI/12/2O/03/TQ/11/HI122O03T-Q11@12.jpg (expiration not specified)
  • https://secure-i4.ztat.net//recom/ZA/82/1A/00/3Q/11/ZA821A003-Q11@12.jpg (expiration not specified)
  • https://secure-i6.ztat.net//recom/ON/32/1D/0Q/RQ/11/ON321D0QR-Q11@14.jpg (expiration not specified)
  • https://secure-i6.ztat.net//recom/ON/32/1G/0B/CQ/11/ON321G0BC-Q11@14.jpg (expiration not specified)
  • https://secure-i6.ztat.net//recom/ON/32/1I/0G/RQ/11/ON321I0GR-Q11@18.jpg (expiration not specified)
  • https://secure-i6.ztat.net//recom/VE/12/1E/0H/VQ/11/VE121E0HV-Q11@14.jpg (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/css/MOBILE/zalando.min.css (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/fonts/COMMON/iconFont.woff (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/img/COMMON/components/svg-sprite/svgstore.svg (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/img/MOBILE/sprites/spriteIconMob.png (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/js/MOBILE/webtrekk.min.js (expiration not specified)
  • https://atemda.com/UserMatch.ashx?bidderid=13&bidderuid=14613600525306382419 (1 second)
  • https://m.zalando.it/zal_init.js/?xkey=sq08qosdjil1oi3vm0ut8vjrmt (10 minutes)
  • https://www.googletagservices.com/tag/js/gpt.js (15 minutes)
  • https://www.googletagmanager.com/gtm.js?id=GTM-K6LHJJ (16.3 minutes)
  • https://connect.facebook.net/en_US/fbevents.js (20 minutes)
  • https://www.google-analytics.com/plugins/ua/ec.js (60 minutes)
  • https://www.google-analytics.com/plugins/ua/linkid.js (60 minutes)
  • https://www.google-analytics.com/analytics.js (2 hours)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://secure-skin.ztat.net/s/znc/zalando/js/MOBILE/webtrekk.min.js

Optimize CSS Delivery of the following:

  • https://secure-skin.ztat.net/s/znc/zalando/css/MOBILE/zalando.min.css
  • https://secure-media.ztat.net/media/cms/cms-old/3_edit/_new_face/dist/css/new-face_gender-split_mobile.min.css?_=1445355404000
  • https://secure-media.ztat.net/media/cms/cms-old/3_edit/_new_face/dist/css/new-face_gender-split_mobile.min.css?_=1445355404000
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 5.9KiB (68% reduction).

  • Compressing https://m.zalando.it/reco/ws?res=simple&type=cc&c=mh&size=10&min=10&topseller=true&view=s&it=recom could save 4.2KiB (79% reduction).
  • Compressing https://cdn.adtriba.com/v1/adtriba.js could save 1.7KiB (51% reduction).
Show how to fix
  6 Passed Rules
Show details
Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

Optimize images

Your images are optimized. Learn more about optimizing images.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.


99 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <header class="js-facelift_he…yout_offCanvas">Utilizza la nu…uisti Procedi</header> is close to 1 other tap targets final.
  • The tap target <div class="appBanner_hideButton"> is close to 1 other tap targets final.
  • The tap target <a class="cookieAdvice_close caClose"> is close to 1 other tap targets final.
  • The tap target <a href="/" class="headerIcon js-homeLink">Pagina iniziale</a> and 2 others are close to other tap targets final.
  • The tap target <a class="closeButton ge…utton iconFont">×</a> is close to 1 other tap targets final.
  • The tap target <li class="geoIpWarning_c…lectionCurrent">No, permanecer…Zalando Italia</li> is close to 1 other tap targets final.
Show how to fix
  5 Passed Rules
Show details
Avoid app install interstitials that hide content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.


73 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://a1276.ztat.net/lpo/zalando/3_edit/_new_face/gender_split/main_hp-generic_kids.jpg (expiration not specified)
  • https://a1276.ztat.net/lpo/zalando/3_edit/_new_face/gender_split/main_hp-generic_men.jpg (expiration not specified)
  • https://a1276.ztat.net/lpo/zalando/3_edit/_new_face/gender_split/main_hp-generic_women.jpg (expiration not specified)
  • https://a1276.ztat.net/lpo/zalando/pro/footer/IT/lis-carica.jpg (expiration not specified)
  • https://cdn.adtriba.com/v1/adtriba.js (expiration not specified)
  • https://i1.ztat.net/brand/adidas-performance-1.jpg (expiration not specified)
  • https://i1.ztat.net/brand/converse-1.jpg (expiration not specified)
  • https://i1.ztat.net/brand/desigual-1.jpg (expiration not specified)
  • https://i1.ztat.net/brand/diesel.jpg (expiration not specified)
  • https://i1.ztat.net/brand/guess-2.jpg (expiration not specified)
  • https://i1.ztat.net/brand/nike-performance.jpg (expiration not specified)
  • https://i1.ztat.net/brand/tommy-hilfiger.jpg (expiration not specified)
  • https://i1.ztat.net/brand/topman.jpg (expiration not specified)
  • https://i1.ztat.net/brand/topshop.jpg (expiration not specified)
  • https://i1.ztat.net/brand/vans-1.jpg (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/css/MAIN/zalando.min.css (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/fonts/COMMON/iconFont.svg (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/img/COMMON/components/svg-sprite/svgstore.svg (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/img/COMMON/imgLoader.gif (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/img/COMMON/loader.gif (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/img/MAIN/sprites/spriteIcon.png (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/img/MAIN/sprites/spriteIconIT.png (expiration not specified)
  • https://secure-skin.ztat.net/s/znc/zalando/js/MAIN/webtrekk.min.js (expiration not specified)
  • https://static.zalando.de/media/tracking/adrum2.js (expiration not specified)
  • https://atemda.com/UserMatch.ashx?bidderid=13&bidderuid=15256976163487863695 (1 second)
  • https://www.zalando.it/zal_init.js/?xkey=gv18kt5pao1co3eqao7mo48713 (10 minutes)
  • https://www.googletagservices.com/tag/js/gpt.js (15 minutes)
  • https://www.googletagmanager.com/gtm.js?id=GTM-T3W9FX (16.3 minutes)
  • https://connect.facebook.net/en_US/fbevents.js (20 minutes)
  • https://www.google-analytics.com/plugins/ua/ec.js (60 minutes)
  • https://www.google-analytics.com/plugins/ua/linkid.js (60 minutes)
  • https://www.google-analytics.com/analytics.js (2 hours)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://secure-skin.ztat.net/s/znc/zalando/js/MAIN/webtrekk.min.js

Optimize CSS Delivery of the following:

  • https://secure-skin.ztat.net/s/znc/zalando/css/MAIN/zalando.min.css
  • https://secure-media.ztat.net/media/cms/cms-old/3_edit/_new_face/dist/css/new-face_gender-split_desktop.min.css?_=1455018538000
  • https://secure-media.ztat.net/media/cms/cms-old/3_edit/_new_face/dist/css/new-face_gender-split_desktop.min.css?_=1445355404000
Show how to fix
  Consider Fixing:
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

  • http://zalando.it/
  • http://www.zalando.it/
  • https://www.zalando.it/
Show how to fix
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 5.9KiB (68% reduction).

  • Compressing https://www.zalando.it/reco/ws?res=simple&type=cc&c=h&size=10&min=10&topseller=true&view=s could save 4.3KiB (78% reduction).
  • Compressing https://cdn.adtriba.com/v1/adtriba.js could save 1.7KiB (51% reduction).
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 1.1KiB (24% reduction).

  • Losslessly compressing https://a1276.ztat.net/lpo/zalando/pro/footer/IT/lis-carica.jpg could save 1.1KiB (24% reduction).
Show how to fix
  4 Passed Rules
Show details
Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.



* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.